Ijeoma Josephina Otabor, popularly known as Phyna and the winner of Big Brother Naija's "Level Up," has opened up about the challenges in her brand relationships due to social media controversies.

In a recent interview on Doyin's Corner podcast with her colleague, Doyinsola David, Phyna shared that her constant disputes with critics and colleagues have led to the loss of 17 ambassadorial deals.

During the conversation, Phyna highlighted the negative impact of her public image on brand collaborations. She explained that a specific company refused to collaborate with her because of the prevailing perception that she was abusive. This belief gained traction after reports surfaced that she had allegedly slapped her ex-boyfriend, Groovy, for securing a deal behind her back that was originally intended for both of them.

Phyna emphasised that most unfavourable reports, particularly from bloggers, significantly tarnished her image. She recounted, "Two weeks ago, my manager and I calculated the number of deals I lost from last year until now. We counted 17 deals. I'm aware of a major brand that cited my alleged abusive behaviour as the reason for not working with me. They expressed their refusal, stating that they can't collaborate with someone perceived as an abuser, and this rejection coincided with the period when bloggers were reporting that I slapped someone."

The disclosure sheds light on the challenge’s individuals in the public eye, where online controversies can have a tangible impact on their professional relationships and opportunities.