The World Wrestling Entertainment has launched a continent-wide talent competition to uncover Africa's next WWE Superstar in collaboration with its Sub-Saharan Africa broadcast partner, SuperSport.

In order to promote Lagos as the host city for a multi-day trial in February 2023, the campaign was unveiled during an interactive media briefing in Lagos.

The US delegates to the meeting with the SuperSports team were headed by James Kimball, Head of Talent Operations and Strategy for WWE, and Marc Jury, Chief Executive of SuperSports.

Nigerians and residents of other African nations may now apply for the position of Africa's Next WWE Superstar, and applications will be accepted through December 18th, according to Kimball.

“Interested candidates are to submit a video highlighting their potential to become a WWE Superstar. Successful applicants will be invited to participate in the Lagos tryout in February 2023.

A select number of tryout participants will be awarded an all-expense-paid experience to continue their tryout journey alongside current and prospective WWE superstars, ahead of WrestleMania 39 in Los Angeles in April 2023.”

The best performers may be given a full-time WWE developmental contract at the conclusion, according to Kimball, and they would start their new careers at the WWE Centre in Orlando, Florida.

According to Kimball, Africa is a key focus of their updated global talent recruiting strategy, and this campaign in Lagos would mark the beginning of what they hope would develop into an ongoing, multi-country effort to build ties throughout the globe.

“We at WWE identify talent that will resonate with our passionate and loyal African fanbase ever increasing in Africa especially in Nigeria.

“The region has incredible potential to serve as a meaningful talent development hub for WWE and we look forward to working with our tremendous partners in Nigeria at SuperSport.

“Our target is to uncover the next generation of superstars through this program,” Kimball said.

Similarly, Marx Jury, for the SuperSports team said that the continent abounds with athletes and this would be a perfect opportunity to showcase fresh talents.

“There is a massive appetite among African audiences for WWE action and entertainment, we expect this initiative to be very popular with aspirants.

“SuperSport looks forward to telling this exciting story in the weeks and months to come.”Jury said.