Amazon has enlisted the voice of American actor legend, Samuel L. Jackson for its cloud-based digital assistant, Alexa.

Users of Alexa-enabled devices will now be able to interact with an AI version of the Hollywood star developed using the company’s neural text-to-speech technology.

Jackson’s voice will be the first celebrity voice option for Alexa. Amazon promises to add more celebrity guest voices in 2020.

Jackson is ranked as the highest all-time box office star with over $6.9 billion total US box office gross, an average of $87.5 million per film.

He is best known for his roles in blockbusters such as Django Unchained (2012), A Time To Kill (1996), Pulp Fiction (1994), The Hateful Eight (2015) and Unbreakable (2000).