Everton's potential sale to the Friedkin Group has fallen through after the Premier League club failed to reach an agreement with the American investors. Led by US billionaire Dan Friedkin, the group entered a period of exclusivity on June 21 to negotiate a possible purchase. However, on Friday, Everton announced that no deal had been struck between Friedkin and the club’s majority owner, Farhad Moshiri.

This marks the second failed sale attempt for Everton this year, following a previous breakdown in negotiations with Miami-based firm 777 Partners.

"Discussions between Blue Heaven Holdings and the Friedkin Group over a potential sale of a majority stake in Everton have ended, and the Friedkin Group will not be progressing with a purchase of the club," read a statement from the Merseyside club. "Blue Heaven Holdings and The Friedkin Group entered discussions in good faith to explore whether a sale could be agreed upon. Those discussions have concluded. The parties agree it is in both their interests for Everton to explore alternative options."

Everton also noted that the Friedkin Group would remain a lender to the club, which faced point deductions last season over breaches of Premier League financial rules. The Friedkin Group holds a controlling stake in Italian club Roma.

Farhad Moshiri, who bought a 49.9 percent share in Everton in 2016, is the Toffees’ majority owner with a 94 percent stake.

"Blue Heaven Holdings maintains a positive relationship with The Friedkin Group and would like to thank them for the time and effort they have put into this process," the statement added.