Chelsea Football Club has revealed their highly anticipated home kit for the upcoming 2023-24 season, notable for its lack of a front-of-shirt sponsor.

The absence of a shirt deal follows the expiration of the partnership with telecommunications company Three at the end of the previous season.

The Premier League reportedly prohibited a potential agreement with streaming service Paramount+ due to concerns about potential conflicts with existing broadcast rights holders.

Additionally, Chelsea opted against pursuing a shirt sponsorship deal with an online gambling company, a decision that aligns with the stance expressed by the club's supporters' trust.

While the Premier League announced plans in April to phase out gambling sponsors from the front of shirts by the end of the 2025-26 season, Chelsea's decision to forgo such partnerships appears to be driven by their own internal considerations.

Chelsea fans can look forward to the new kit going on sale from 16 August, available for purchase on the club's website and in their physical store. The wider release is scheduled for 23 August, allowing supporters to proudly don the team's colors as they embark on their Premier League campaign, starting with a highly anticipated clash against Liverpool.