Samuel Animashaun Perry, better known by his stage name Broda Shaggi, has urged on African dads to follow the custom of embracing their kids.

According to the comedian, frequent demonstrations of love from dads have a vital influence in the lives of their kids.

He wrote: "African fathers please hug your children! Love them ….it matters a lot! No be when pikin won enter University, you go give am first hug."

Broda Shaggi went on to explain the sort of connection he would want to have with his children.

In his words, "I definitely will want my future kids to say, 'daddy I love you' every time they wake up. I can’t wait to draw them so close to my heart that they will hear every beat coming from my heart. Normalize telling your kids how much you love them."

His advise comes hours after another artist, IK Ogbonna, similarly touched on the connection between parents and their children.

The movie actor made a statement on his Instagram account where he advised everyone to always love and cherish their parents.

In his words, “Dear bro/sis, respect and honor your parents always. Many parents are not where they meant to be…. Coz they sacrificed their personal growth for yours. It’s time to pay them back [sic]”.

Ogbonna is a model, director, actor, and television personality from Nigeria.