Four sponsors have dropped disgraced US Olympic swimmer Ryan Lochte, including swimwear manufacturer Speedo and fashion label Ralph Lauren.
They were followed by announcements from skin care firm Syneron-Candela and Japanese mattress maker Airweave.
It comes after Lochte lied about being robbed at gunpoint by a policeman after a night out during the Rio Olympics.
Lochte, a 12-time Olympic gold medalist, has earned millions of dollars through endorsements.
The 32-year-old said he respected his sponsors decision and thanked them all
Speaking on US talk show Today, Lochte said: “I made a mistake and I definitely learned from this. They put on a great Games (Rio)… and my immature, intoxicated behaviour tarnished that a little.”