All roads leads to the Bar Beach on Ahmadu Bello Way later today as the ‘One Lagos’ Brand initiative gets underway.
The initiative was in a bid to attract tourism potentials and investment opportunities to the state.
Speaking ahead of the event, the state Commissioner for Tourism, Arts and Culture, FOLORUNSHO FOLARIN-COKER said it was in line with the move to drive the State’s economy using Tourism and Hospitality industry.
He said the “One Lagos” brand is also expected to showcase the true spirit of Lagos through different creative expressions to reverse the negative conversation about the state in some quarters.
Our correspondent report that the One Lagos Brand will feature performances by top rated musical artistes, ribs cracking comedy, cultural displays and dance competitions, models on the fashion runways and kids’ entertainment segments.